Frasers Group acquires stake in Hudson Malta as it eyes expansion into EMEA
Frasers Group has today announced it has acquired “a significant non-controlling shareholding” in Hudson Malta, a sport and fashion retail and distribution business based in Malta with operations across 36 African countries.
This acquisition reflects Frasers continued commitment to expanding its international footprint and marks the beginning of a long-term strategic partnership that will drive expansion opportunities for both businesses across Malta and North Africa, where both retailers have “ambitious plans for expansion”.
The new partnership will launch Sports Direct and USC into the Maltese market, with the first store opening planned for 2025.
Additionally, the partnership provides opportunities for the launch and expansion of Sports Direct across Northwest Africa, leveraging Hudson’s extensive distribution network and market knowledge.
Longer-term, both companies see potential for further collaboration to bring more of Frasers’ well known brands into the region, while providing support for further expansion of Hudson’s retail and distribution businesses.
The deal announced today includes the possibility for Frasers Group to make additional investments in Hudson in the future – which could lead to it gaining a controlling interest going forward.
Michael Murray, CEO of Frasers Group, said: “We are very pleased to be collaborating with Hudson. International expansion is a crucial element of our elevation strategy, and this announcement aligns with our growth ambitions and provides a gateway to further strengthen our presence in EMEA.
“We’re looking forward to unlocking new opportunities in the region and leveraging our mutual strengths to bring the Frasers brand ecosystem to new consumers in new markets and elevate their retail experiences.”
Chris Muscat, CEO of Hudson, added: “We are thrilled to announce that, subject to certain conditions being met, Frasers Group has agreed to join forces with Hudson on our journey. This investment will enable us to accelerate our growth in Southern Europe and Africa, regions that are also key to Frasers Group’s expansion strategy.
“With our extensive experience in Africa, combined with Frasers’ exceptional retail expertise, strong brand portfolio, and focus on innovation and efficiency, Hudson will be well positioned to expand its existing business and unlock new opportunities.”
Hudson Holdings Group is a retailer, distributor (with a state-of-the-art distribution centre close to the airport and freeport in Malta) and service provider, mainly involved in the sport and fashion wear sectors.
It holds a strong distribution network of sport and fashion brands, particularly Nike, in over 30 territories in Africa, and also represents brands and retailers including Tommy Hilfiger, Calvin Klein, Mango, Armani Exchange, Columbia, Converse, Crocs and Timberland.
The group’s head office is located in Burmarrad, Malta, with supporting offices in Italy, Morocco, Algeria, Nigeria and Cyprus.
Though Hudson Holdings was founded in 2006, the group’s roots reach as far back as 1987 when the first pair of Nike was sold in Malta.
In total, Hudson currently manages close to 90 stores spread across Africa and Southern Europe. Over the years, the company has expanded extensively and currently has over 1,000 employees.
