Rusty Anchors and Sinking Viewership: Can Shrinking Cable Cash Keep CNN Afloat?

<![CDATA[CNN is no longer the flagship cable news network it once was. The outlet has lost not only most of its long-suffering TV travelers but also its great influence. Viewers have abandoned ship and taken their chances with a sea of other news sources. Despite all this, CNN is still shelling out millions to a stubborn crew of graying cable TV talking heads: Jake Tapper, Wolf Blitzer and Chris Wallace. Media money is running out but these rusty anchors are more like barnacles on CNN’s rotting hull. They’re ready to go down with the ship no matter the cost as long as there’s a payday.]]>