Bluebella brings its luxury intimates to shoppers at first-ever pop-up

British lingerie label Bluebella is opening its first UK pop-up store, bringing its luxury intimates to London’s Covent Garden for clients to browse in person.

Launched in 2005 by Emily Bendell, Bluebella is a British luxury lingerie company, which is stocked in Selfridges and ASOS.

The pop-up shop invites customers to explore Bluebella’s latest collections, whether that be for personal indulgence or to shop for gifts ahead of the festive season.

Emily Bendell, CEO and Founder, said: “I am incredibly excited to open our pop-up store in London’s Covent Garden—a space to connect with our community and share the artistry behind each of our pieces.

“Bringing this vision to life has been a longtime dream for us at Bluebella, and we’re thrilled to finally share it with our customers.”

The design of the pop-up has been created in an elevated earthy palette of stone, mushroom, and cherry lacquer red. Here, in the tranquil space, shoppers can browse and try on Bluebella’s signature styles as well as the newly launched Autumn/Winter and Pearl collection in store over the next four months.

To celebrate the opening of the pop-up, exclusive in-store events will take place between 12-17 and 21-24 November. This will include complimentary refreshments, gifts with purchases and bespoke monogramming on selected nightwear to name a few.

This announcement follows Blubella’s eighth instalment of its successful #StrongIsBeautiful campaign, which saw the brand partner with Team GB Rugby Sevens players Jasmine Joyce, Celia Quansah and Ellie Boatman in July. The campaign encourages “girls to be proud of their bodies and keep playing team sports”.

The Bluebella four-month-long pop-up is located at 22 Floral Street, WC2E 9DS.