Johnstons of Elgin opens new store in Mayfair’s Burlington Arcade

Scottish cashmere brand Johnstons of Elgin has opened a new store in Burlington Arcade, 51 Piccadilly, in the heart of London’s Mayfair.

Spread over three floors, the store is showcasing the finest Scottish craftsmanship including a hand-carved timber and stone table by sculptor Oliver Spendley on the ground floor to display accessories.

On the first floor, a dressing room has a bespoke rug by Scottish rugmaker Turnberry, woven with Johnstons of Elgin’s recycled cashmere fibre. Peppered throughout the store, customers can discover other hand-crafted Scottish furniture, accessories, and ceramics, along with the brand’s AW24 ready-to-wear collection and homeware.

Oscar MacDonald, Chief Commercial Officer at Johnstons of Elgin, said: “Burlington Arcade is one of the jewels of Mayfair, curating brands that celebrate the very best of British craftsmanship today.

“For over a century, it has been the home of cashmere in London – the ultimate destination for the discerning customer seeking to discover the very best of our craft.”

Trupti Shah, Commercial Director at Burlington Arcade, added: “Since 1819, Burlington Arcade has been a destination of refinement for those who appreciate the finest in British craftsmanship, and Johnstons of Elgin’s presence is a natural extension of that legacy.

“Known for their exceptional Scottish artistry and proudly holding a Royal Warrant since 2013, Johnstons perfectly complements our curated collection of brands, where tradition and modern luxury intersect.

“With each of the three floors thoughtfully designed, they offer local and international visitors a unique experience and a distinctive destination in the heart of Mayfair for the very best of British-made excellence.”