Dune London reopens revamped flagship store at Westfield White City
Footwear and accessories brand Dune London has unveiled its newly renovated flagship store at Westfield London.
The 1,087 sq ft space is fitted with Dune London’s new flagship store concept, designed in-house by its creative and store development teams and set to be rolled out to further stores in 2025.
It features the brand’s signature DD logo monogram as the backdrop to showcase its premium collections of women’s and men’s footwear and accessories, with a neutral colour palette of champagne god and warm cream tones.
Following the popularity of Dune London’s AW24 handbag collection among celebrities including Katie Holmes, Iris Law and Olivia Wilde, the space also has an enhanced accessory feature wall.
Textured and tonal hessian-coloured wall coverings, combined with bespoke monogrammed seating areas, accentuate the elevated store design.
Nigel Darwin, CEO of Dune Group, said: “We are thrilled to reopen our Dune London store in Westfield White City showcasing our new flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags.
“Westfield White City is a great shopping destination, and we are delighted to welcome customers old and new into this fabulous new space to see our brand at its best.”
After two months of renovation, the new space will help increase the brand’s overall visibility in the shopping centre, with the storefront showcasing a champagne gold window tower with an integrated media screen.
Dune London currently has eight London stores and 52 standalone sites across the UK, alongside concessions.
