AllSaints ramps up global store expansion kicking off in London and NYC
AllSaints, the British brand known for its grunge aesthetic, has embarked on a store expansion with new retail locations across the UK, United States, Europe and Asia.
Here, in TheIndustry.fashion’s hometown of London, AllSaints is set to open a new store on Brompton Road on 22 November – just in time for the peak Christmas trading season. AllSaints has also recently opened a new store in Liverpool ONE, featuring the iconic sewing machine display.
In Europe, the retailer bolstered its presence by opening a new store in Outletcity Metzingen on 7 November.
Belmont Park Store
Heading across the Atlantic, AllSaints is hosting a pop-up in New York’s SoHo. Situated at 500 Broadway, is just moments from the brand’s former flagship US store. The pop-up opened on 1 November and will remain open for two months.
“Our SoHo pop-up showcases what we can achieve with amazing teamwork right across our business, as well as our desire to provide as many customers as possible with as many ways as possible to enjoy our brand. We are looking forward to the holiday season and excited about our plans for 2025,” said Peter Wood, CEO of AllSaints.
Soho, New York Pop-up
AllSaints also opened a new 2,538 sq ft store in Belmont Park Village on 17 October.
Marking a significant milestone in its Asia expansion, it recently opened its first Chinese outlet store in Shanghai Village, situated next to Shanghai Disney Resort. The new store opened in August and is now one of three AllSaints stores in the city.
Shanghai Village Store
Peter Wood added: “We are very appreciative of how many of our customers enjoy visiting our stores. So this year, as part of our 30th anniversary celebrations, we wanted to demonstrate our enduring passion for our stores with the first AllSaints store in Africa opening earlier in the year, and now with these further expansions of our physical retail presence in the UK, Americas, Europe and Asia.”
Also part of the 30th anniversary celebrations, AllSaints popped up in 30 Shelter stores to commemorate its the milestone and to “give back”.
In October, the retailer donated over 5000 units of stock in total across 30 Shelter stores across the UK.
