McLaren agrees F1 deal that lures Monster Energy from Mercedes

Monster Energy has partnered with McLaren on what is described as a “multi-year” contract, which will lead to the recognisable ‘M’ logo featuring on the helmets, race suits, caps and drinks bottles (branded in the past by Coca-Cola) of drivers Lando Norris and Oscar Piastri from the 2024 season.While McLaren Racing CEO Zak Brown has used his vast experience in the commercial and marketing …Keep reading