Racing Without Fans: Extreme E’s Bet On A Sustainable Future For Motorsport
If a race happens in the Atacama desert and no fans are around to witness it, has that race actually happened? Extreme E, an all-electric off-road SUV racing series founded by Alejandro Agag of Formula E, has challenged the concept of fan engagement since its first season in 2021 — but three years on, it was time to…
