Fiat Wants To Treat 500e Launches Like Shoe Drops
Stellantis is going to have two one-vehicle brands in the US in 2024: one is Chrysler and the other is Fiat. After an era of seemingly throwing things at the wall to see what sticks, the brand will go back down to selling a single vehicle in the U.S. in the form of the new Fiat 500e EV. But how do you get people…
