StockX appoints new CMO to help drive “next phase of growth”

StockX, the online reseller marketplace for sneakers, apparel, accessories and collectables, has appointed Nick Karrat as its new Chief Marketing Officer (CMO).

Karrat joins StockX from lifestyle brand Tommy John, where he was also CMO, helping the company to scale “from one of the early standouts in the direct-to-consumer (DTC) movement to a leader in the industry”.

In his role, Karrat will be responsible for all facets of StockX’s marketing strategy, including across brand, product and integrated marketing, creative development and global consumer engagement. He will also lead the charge to elevate customer experiences across all channels.

Greg Schwartz, Co-Founder, President, & COO at StockX, said: “Nick’s experience leading high performing marketing teams in the e-commerce landscape makes him a valuable asset to our business.
“His vision aligns perfectly with our goals, and his leadership will be instrumental in navigating the next phase of our growth. Together, we look forward to creating meaningful brand connections with the millions of customers StockX serves around the world.”

Karrat added: “I’ve been buying Jordans since the 80s, so having the opportunity to combine my work and passion makes this a dream role. As a long-term StockX customer, I admire how the platform rewrote the rules of commerce and changed how people buy and sell online.

“I’m excited to join the talented team to help further cement StockX’s position in current culture and focus on its mission to empower everyone to trade what they love.”

Karrat’s past experience has also seen him hold roles leading marketing at Boll & Branch and Plated, as well as leadership and advisor positions at companies including Villanova School of Business, Myro, AT&T and Citi.

StockX’s powerful platform connects buyers and sellers of high demand consumer goods from around the world using dynamic pricing mechanics. Its approach affords access and market visibility powered by real time data that “empowers buyers and sellers to determine and transact based on market value”.

The StockX platform, which was launched in 2016 and now employs over 1,000 people across offices and verification centres around the world, features hundreds of brands across verticals including Adidas, Nike, Jordan Brand, Supreme, BAPE, Off-White, Louis Vuitton and Gucci, as well as collectables from brands including LEGO, KAWS, Bearbrick and Pop Mart.