Dive into the world of avant-garde fashion in Mugler’s new documentary
Amazon Prime members have received exclusive backstage passes to the fantasy world of Mugler in the lead-up to the fashion and fragrance house’s 50th anniversary. The documentary pulls the curtain up to reveal the inner workings of the house that is renowned for blurring the lines between avant-garde fashion and industry-leading fragrance.
Since Manfred Thierry Mugler founded the label in 1974, he has redefined the art of trailblazing whether that be in the realm of high fashion or olfactory experiences.
The 60-minute documentary, directed by Matthieu Menu and produced by Terminal 9, takes the audience behind the scenes for a glimpse at Fashion Creative Director Casey Cadwallader’s AW24 runway show.
‘Inside the Dream: Mugler’ also feeds the viewers’ appetites for archival runaway footage and gives backstage passes to the industry-defining Angel and Alien fragrance campaigns starring Hunter Schafer and Anok Yai.
The narrative celebrates Mugler’s heritage and impact on fashion from its fantastical creations of the 1990s fast forward to today’s ready-to-wear collections consisting of curved lines and figure-revealing mesh. The designer also took the fragrance world by storm when he launched the now instantly recognisable Angel in 1992, a perfume captured by a star-shaped glass bottle that is still found on countless bathroom shelves today.
Danièle Lahana-Aidenbaum, Global Brand President of Mugler Fashion & Fragrances, said: “50 years of Mugler is a testament to the power of bold creativity. With Fashion Creative Director Casey Cadwallader, the brand continues to honour Manfred Thierry Mugler’s transformative legacy and shape the future of fashion and fragrance together, with its iconic designs and groundbreaking innovations.”
Director Matthieu Menu added: “Born from the legacy of its founder Manfred Thierry Mugler, the house is a breeding ground for groundbreaking innovations and visionary audacity. Deeply rooted in a resolutely modern heritage, fashion and perfume coexist and complement each other within the house.
“The close collaboration with Casey Cadwallader and Danièle Lahana-Aidenbaum, President of Mugler Fashion & Perfumes, was essential to unveil the intimate backstage of creation and present it in its deepest reality, as well as the freedom given to us by the teams.”
Inside the Dream: Mugler is available to watch in the UK on Prime Video now.
