Rat & Boa marks first physical retail presence at pop-up in Selfridges

Rat & Boa’s statement sultry dresses and leopard frocks are becoming available to shop in person for the first time at a pop-up in Hurr‘s Selfridges concession.

From 13-16 November, Selfridges shoppers can rent an edit of Rat & Boa’s signature statement dresses as well as new pieces from the Autumn/Winter collection during a week-long pop-up within Hurr x Selfridges. This venture marks Rat & Boa’s first-ever physical retail presence.

Online fashion brand Rat & Boa was Co-founded by friends Valentina Muntoni and Stephanie Bennett in 2015 and has since become known as a ‘cool-girl’ label thanks to its boldly printed dresses that are both statement yet classic all at the same time.

“We are thrilled to partner with Rat & Boa for this unique rental collaboration, which will bring their signature style to a whole new audience,” said Sophie Devlin, Fashion Director and Head of Partnerships at Hurr.

“Our partnership not only expands our curated selection of high-quality, sustainable fashion but also marks an exciting step towards making rental fashion a mainstream option for high-end, everyday wear. We can’t wait for our customers to experience this exclusive collection at Selfridges, and we’re excited to continue offering these pieces online after the pop-up closes.”

The Hurr x Selfridges pop-up will showcase a curated selection of Rat & Boa pieces, all available to rent from £8 a day.

Following the pop-up, the Rat & Boa collection will be available to rent online via Hurr, making it easier to access its glamorous dresses without the commitment of ownership – very fitting for a brand that supplies countless wedding guests with their attire.