By Rotation to open biggest-ever fashion rental pop-up in London’s Mayfair
By Rotation is marking its fifth anniversary by opening the “world’s largest” fashion rental pop-up, called ‘The House of ByRo’, in London’s Mayfair this Friday, 25 October. The five-story space at 31 Brook Street will showcase the brand’s most popular garments and accessories, “creating an immersive and interactive retail experience”. Visitors will be able to rent…